Marketing dictionary. 2013.
Persona — For other uses, see Persona (disambiguation). In ancient Latin, persona meant mask. Today it does not usually refer to a literal mask but to the social masks all humans supposedly wear. A persona, in the word s everyday usage, is a social role or … Wikipedia
Persona (marketing) — In marketing and user centered design, personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might use a site, brand or product in a similar way. Personas… … Wikipedia
Release Management — Saltar a navegación, búsqueda Software Release Management, en castellano, gestión de entregas de software, es el proceso de entregas de software nuevo o de actualizaciones del software. El proceso es mucho más que crear una nueva versión o… … Wikipedia Español
Organizational persona — An organizational persona describes an organization’s hard wired cultural DNA, its personality, which runs much deeper than its exterior profile. In his PowerPoint presentation, Bickford [http://gh.iabc.com/events/top10trends.ppt] says that an… … Wikipedia
Customer relationship management — Saltar a navegación, búsqueda CRM (de la sigla del término en inglés Customer Relationship Management ), posee varios significados: La administración basada en la relación con los clientes. CRM, es un modelo de gestión de toda la organización,… … Wikipedia Español
Proton Persona — Infobox Automobile Proton Gen 2 hatchback, with an added boot, slightly extended roof line and higher profile tyres. name = Proton Persona manufacturer = Proton aka = Proton Gen 2 Persona (UK) production = 2007 ndash;present class = Compact… … Wikipedia
Strategic management — is a field that deals with the major intended and emergent initiatives taken by general managers on behalf of owners, involving utilization of resources, to enhance the performance of firms in their external environments.[1] It entails specifying… … Wikipedia
Facility management — Saltar a navegación, búsqueda En negocios, facility management (o facilities management) es la gestión de los edificios y sus servicios. Los servicios suelen dividirse en hard services y soft services . Los primeros incluyen tareas como… … Wikipedia Español
Graduate Management Admission Test — El Graduate Management Admission Test (Examen de admisión para graduados en gestión de empresas)(GMAT, pronunciado yi mat) es un examen estandarizado en idioma inglés para medir la aptitud necesaria para cursar estudios de negocios de nivel… … Wikipedia Español
Meridian Global Funds Management Asia Ltd v Securities Commission — Court Privy Council Citation(s) [1995] 2 AC 500 Keywords Derivative claim Meridian Global Funds Management Asia Ltd v Securities Commission [1995] 2 AC 500 is a UK company law and UK insolvency law case concerning derivative claims … Wikipedia
Character mask — Part of a series on Marxism … Wikipedia
